6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (2023)


6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (1)

Lauren Mining

(Video) Full ClickFunnels Course [5] ActiveCampaign

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (2)

"Put me like maybe.""I need to check my calendar.""I don't know, I'll let you know."Classic responses to an invitation to an event.FrustratingResponder.Nothing spoils the excitement of an exciting event like a lack of attendees. When you attract people, hosting events can make your business stand out.

Sounds good! Now it's just calling people.The biggest challenge is increasing event registration.6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (3)Then you need a rock event email (actually several). Here's what you need to know to get those RSVPs:

  • How many event emails should you send? (It's all about order)
  • 6 example event emails that will get you excited to hit send and people excited to attend.
  • Event Email Tips to Increase Attendance - Guaranteed

Get ready to see your engagement rate skyrocket.

What kind of event emails should you send?

What event emails get people to drop by? These are the types of emails to send before and after the event:

  1. First invitation to the event.: Invite your contacts to your event (Bonus: Ask to Share)
  2. RSVP confirmation: Automatically send this to contacts once they confirm your vacancy. Give them all the details they need to prepare.
  3. Reminder email for inactive contacts: Remember the people who received your original invitation but didn't respond
  4. RSVP event information reminder: Remind people the event is coming up (or talk to them later).
  5. Event follow-up email: Thank you for your participation! And find out if they liked it. Get testimonials and learn how to improve future events

How often you send emails depends on the event you're hosting, how many people are invited, and your business in general. Still, here are some ideas popular event planning company EventBrite brought to their business.annual event email benchmark report:

  • Tuesdays and Wednesdays are the most popular email days for events in the UK and US respectively.
  • Among the different event email categories (such as festivals, sports, and courses), Wednesday is the most popular day to send business event emails.

There will be many emails. The easiest way to not waste too much time sending emails is through automation. This is what event email automation might look like to you.6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (4)

(Video) Launching and Growing a Newsletter (feat. Jay Clouse)

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (5)This automated event email sequence shows a first event email 1 week before, a reminder 1 day before, and a last email on the day of Each email is triggered on specific dates.

You can use automation to start sending emails. Then keep people in specific automations when…

  • Ignore emails completely
  • Open but don't click
  • Open, click, but don't respond
  • Stand up to RSVP

Automate your event emails and focus on organizing the rest of the event. Now check out these 6 event email examples (from companies that send the best event marketing emails).

6 examples of event emails that trigger a flood of responses

  1. First event email– Use prova social (como Shillington Education)
  2. First event email– Solve a burning problem (such as Listrak)
  3. First event email– Make your odds too good to ignore (like Sumo)
  4. Reminder email does not open– create urgency (like Circle Co.)
  5. RSVP event information reminder– Use specific images (like Apple)
  6. Event follow-up email– Make your tracking interactive (like Marketing United)

1. Use social proof to increase engagement (like Shillington Education)

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (6)(Those ones:Very good emails)

in your book Influence: The Psychology of Persuasion, noted psychology professor Robert Cialdini lists social proof as one of his 6 core principles of persuasion.

What is social proof? Keep reading.

People choose to do things because other people are doing the same thing. Cialdini writes, "We seem to assume that if lots of people are doing the same thing, they must know something we don't."

An email invitation to an event, like this one from Shillington Education, uses the testimony of a previous attendee to point you in the right direction.

  • Click on the call to action
  • Sign up for the event

Adding an image to the testimonial makes it more credible.

(Video) ActiveCampaign Segmentation with the Typeform Integration – For relevant & on-point marketing

2. Solve an urgent problem (such as Listrak)

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (7)

(Those ones:very good email)

"Struggling to monetize your advertising efforts on Facebook, Instagram, Twitter, YouTube or Google?"

"Do you spend a lot of time managing files across platforms?"

To ask- Why do people:

  • To buy things
  • subscribe emails
  • read content
  • visit events

ResponderThey want to solve their problems. This webinar invitation email asks questions to identify customer issues. It then shows in detail how the event will resolve them. (Bonus: You can see the instructors who will help you, which adds credibility.)

3. Make your odds too good to ignore (like sumo)

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (8)"Do you want to increase your ecommerce sales by 50%?"Who would say “no” to so much money? This sumo email headline and text offers an obvious value proposition:Two strategies to increase your sales by 50%. What you take away from the event is very clear. Why is this copy so effective?Pay. They draw attention and give credibility.

4. Create urgency to persuade non-openers (like Circles Co.).

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (9)People love to save money and hate to miss opportunities to save money. Alert of possible price increaseOnlyenough to start a fire among people who didn't use the initial invitation email. The psychology behind this is called Theloss aversion. People want to avoid losing things (and you can take advantage of that). If you make your customer feel that they will lose something if they don't act, that's loss aversion. If you find an offer slipping your mind, people are more likely to act in a hurry. What you cannot afford in this case is the lower ticket price.

5. Talk to people, not about people (like Apple)

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (10)I will mention two specific words in this email. Can you guess what they are?OfYthey are. That's why these words are important. "You" is the most powerful word in the English language. People care more about themselves. Brian Clarke, founder of Copyblogger, talks about the power of "you" inthis post. The word “you” makes your writing personal. It puts the focus where it should be (on the customer). As he said, at the end of the day you care more about yourself.

(Video) How to Set Up a New Webinar in WebinarJam Integrate it with Active Campaign

6. Make your tracking interactive (like Marketing United)

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (11)This email covers 3 really important parts of an event follow-up email:

  • Gracias
  • feedback request
  • summary

First, you can never go wrong with one.Gracias. You came to your event and it's not easy to attract people. Thank those who do, and you'll likely see some returning attendees at your next event. In second place,to receive message back. If not, how do you know if people liked your event? How are you going to do better?80% of ratingscome from follow-up emails asking shoppers to review their purchasessummary. Depending on the type of event you are organizing (webinar vs face-to-face, or meeting vs networking), people may not be able to take notes. So remind them of that. This email does that with the video. Did you know that video email marketing increases conversions? Click-through rates are increasing200 to 300 percent.

Very fast! 3 Tips for Creating Event Email Copy That Won't Leave People Scratching Their Heads

How would you respond to an email from such an event?

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (12)It's a little wordy, don't you think...?

I don't know about you butMilitarywill not occur due to this email. What's wrong with this email copy for the event?("Anything" doesn't count as an answer.)How about…

  • You don't know who sent it.
  • What kind of event is this anyway?
  • Does not inform how to participate (time, place, where are you?)
  • He doesn't even ask you to come - "if you want" is not an invitation
  • There are no images or visual content.
  • have no ideaWhyit's worth being there. Who is with you? What are you learning?

Like any other email, you should make it worth reading. A documentary about the color gray is more interesting than this email. Never fear, your event will have all the attendees you want if you follow 3 surefire tips to make your event email great.

  1. make it personal
  2. Destroy this subject line
  3. Butimportantdata information

A personalized email messageincreases transaction feesup to six times moreas a generic message. HeAboutit's your first impression. The objective ofAboutis to get people to open the email, and the best way to do that is to pique their curiosity.

6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (13)Do you feel stuck on the subject line? try ourSubject line generator tool.

People need to know every detail about the trip and the reasons why they can't miss it. To giverelevant informationthis will help them to attend your event.

(Video) Building Your Email List using The Four Quadrants of Care, Meghan Walker: Program Summit Day 1

Final tips for increasing event registrations

Congratulations! You have everything you need to send an event email. At least that's what I thought... Here are some final tips to give your event email an even better chance of converting.

  1. Offer an early bird discount. 64% of event planners think early bird discounts are the right thing to dobest promotional eventfor an event, according to a report by BizBash and Eventbrite.
  2. Introduce your speakers. Provide short profiles and photos of the people who will be attending your event.
  3. Use testimonials from past participants. According toSpiegel Research Center, 95% of shoppers read online reviews before making a purchase.

So one last thing: am I invited? It's a joke!


How do you get people to attend your online event? ›

10 Proven Ways to Get People to Come to Your Online Event
  1. Make your event worth attending. ...
  2. Use Opt-in email marketing sources. ...
  3. Use sponsored tweets. ...
  4. Equip your presenters with easy to share content. ...
  5. Show off the awesome topics and presentations at your event. ...
  6. Provide a call-to-action. ...
  7. Have fun.
Aug 28, 2014

How do you write an event announcement email? ›

A corporate event announcement should include:
  1. A relevant subject line that grabs attention and sets the tone.
  2. A greeting that sets the tone for the event.
  3. At least one reason why the recipient was chosen for an invitation.
  4. Event details including the name, location, date, and relevance.

How do you encourage people to attend an event? ›

Here are five effective ways to increase event attendance.
  1. Make the City Part of the Event. ...
  2. Create Content that Tells a Story. ...
  3. Plan a Unique Experience, Then Promote It. ...
  4. Send Personal Invites. ...
  5. Get the Media to Cover Your Event. ...
  6. Now you're ready to increase event attendance!

How do you write an engaging email campaign? ›

What makes a successful email campaign?
  1. Use a familiar from name. ...
  2. Write a short, benefit focused subject line. ...
  3. Write compelling preheader text. ...
  4. Write simple, compelling body content. ...
  5. Optimize your button. ...
  6. Evade the spam filter.

How do I get my event noticed? ›

Event Promotion Ideas
  1. Offer early bird registration.
  2. Place a sign outside your business.
  3. Produce a creative landing page.
  4. Participate in content marketing.
  5. Have event-specific branding.
  6. Use email marketing to reach your audience.
  7. Post pre-event behind-the-scenes posts.
  8. Retargeting ads on social media.
Apr 13, 2021

How do you get people excited about a virtual event? ›

Before you take your event online, here are some ideas to consider to keep your audience engaged and excited:
  1. Align your content with your audience's mindset. ...
  2. Get creative with your delivery. ...
  3. Choose your channels carefully. ...
  4. Promote your event the right way. ...
  5. Follow up with post-promotion.

How do I write a good invite message? ›

3. What details to include in your event invitation
  1. Name of the person invited.
  2. Title and description of the event.
  3. Name of hosts and organisers.
  4. Time and date it will take place.
  5. Location and how to get there.
  6. Dress code.
  7. RSVP deadline.
Feb 11, 2020

How do you write an event invitation message? ›

Phrases to Invite Guests and Describe the Event
  1. We request the honor of your presence… ...
  2. We request the pleasure of your company…
  3. Together with our parents, we invite you…
  4. We ask you to be present with us at the ceremony uniting…
  5. We invite you to share with us a celebration of love…

How do you follow up after a virtual event? ›

A go-to way to follow up with attendees after a virtual event is to connect with them on Linkedin. Once you've done this, it's a good idea to include them and others in a post about the event to thank them for coming and for sharing their knowledge and expertise.

What motivates people to attend events? ›

Let's look at why people attend events in the flesh. Although there are many individual motivations, we've boiled it down to seven main reasons.
7 Reasons Why People Attend Events (+How You Can Benefit from Them)
  • Networking. ...
  • Education. ...
  • Inspiration. ...
  • Recognition. ...
  • Treats. ...
  • Escapism. ...
  • Marketing.
Aug 13, 2019

How will you get the audience excited about the event? ›

Use interactive discussions to create messaging

Help get your audience excited by pulling them into the creative process. Whether it's deciding themes for the event, slogans, or even choosing content, Twitter can be a great format to ask questions and share progress towards the big day.

What is email campaign with example? ›

An email marketing campaign is a scheduled series of emails used to nurture leads and current customers with the purpose of encouraging engagement and increasing sales. Each individual email leads to a specific call-to-action, i.e. getting users to sign up, book a call, continue reading, or add a product to their cart.

What are the best direct mail examples? ›

Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses. A business or organization sends thousands of pieces of mail, hoping to get a large enough response to pay for the mailing and costs of goods sold, leaving a profit.

What are the 4 types of email marketing? ›

Here are 4 types of effective email marketing you can utilize (with examples).
  • Email Newsletters. One of the most common and popular email marketing campaigns is Email Newsletters. ...
  • Transactional email.
  • Promotional Emails. ...
  • Retention Emails.
Mar 31, 2022

What are the 4 types of promotion? ›

The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

How can I promote an event quickly? ›

That's why event promotion deserves a chapter of its very own.
  1. 10 things you can do right now. ...
  2. Use your event hashtag every chance you get. ...
  3. Get smart about SEO. ...
  4. Make your tickets easy to buy. ...
  5. Crowdsource your marketing material. ...
  6. Sell special tickets. ...
  7. Embrace social media. ...
  8. Go where your audience is.

What events can be done virtually? ›

Virtual social event ideas are specific ways you can use this time, for example by playing games or doing other activities.
List of virtual event ideas
  • Online Office Games (Most Popular) ...
  • Ultimate Game Show. ...
  • Virtual Cocktail Shake-up (Full Hosted) ...
  • Social Media Groups. ...
  • Virtual Campfire.
Sep 27, 2022

How do you engage people virtually? ›

Ways to keep remote employees engaged
  1. Encourage health and wellness. Your workers' health should be your priority. ...
  2. Host virtual meetings and casual hangouts. ...
  3. Make sure employees feel heard and valued. ...
  4. Foster personal connections. ...
  5. Keep the lines of communication open. ...
  6. Gamify your teamwork.
Jan 23, 2023

How do you make virtual events stand out? ›

10 tips for hosting virtual events
  1. Set clear goals from the start. ...
  2. Choose the right platform to host your virtual event. ...
  3. Choose the right time for your event. ...
  4. Promote your virtual event. ...
  5. Develop a clear agenda that includes speakers and timeframes. ...
  6. Include moderators at your event. ...
  7. Engage your audience. ...
  8. Prepare to troubleshoot.
Jun 3, 2021

How do you write a request for participation? ›

  1. Personalize the letter.
  2. Give the reason you are writing right at the beginning.
  3. Give your reader good reasons to become a member.
  4. Make a request.
  5. Be clear about how the recipient can fulfill the request.
  6. Express your appreciation.
  7. Proofread your letter.
  8. Sign your letter. Mail it today.

How do you write a letter for participation in an event? ›

I am writing to you because I would like to formally invite you to come, and participate in a sports day. The school has organized a whole day where every student in the school will have the day out of lessons, and to participate in any type of sports that they want.

How do you ask for participation? ›

It is a request for a binary yes / no response, normally in an “if…then” statement. This is low participation.
  1. “do the survey, and then do this homework”
  2. “attend the meetings on these dates”
  3. “give me three examples of”
  4. “train the staff in these four areas”
  5. “fill in questions 1 to 5, and then submit”
Apr 9, 2017

How do you write a request example? ›

Making Requests in English
  1. Can you give me the book?
  2. Could you please take off your raincoat?
  3. Could you please take me to the dentist?
  4. Would you be kind enough to repair my computer?
  5. Do you think you could take me to the supermarket?
  6. Could I ask you to take me home?
  7. Can you tell me what happened?

How do you encourage active participation in a group? ›

3. Create an Atmosphere That Encourages Participation
  1. Be respectful.
  2. Speak loud enough so everyone can hear.
  3. Listen to classmates.
  4. Don't interrupt who is speaking.
  5. Build on your classmate's comments with your comments.
  6. Use participation to not only answer questions but to seek help or ask for clarification.

How do you write a formal request example? ›

"I would like to request something." Example, "I would like to request your attendance at the meeting." This is a formal sentence which means, "Please come to the meeting." I would like to request. You can imagine this as meaning, "I want" or "I need" or "Please do this." "I would like to request something.

How do you write an engaging event description? ›

Tips for writing a great event description
  1. Write a short, snappy event title. ...
  2. Put the tastiest bits upfront in the summary. ...
  3. Give us information, not opinion or rhetoric. ...
  4. If your initiative has a suite of different activities and events, give examples. ...
  5. Tell us who your experts and speakers are. ...
  6. Include an captivating picture.

How do you write a professional event proposal? ›

How to write an event proposal
  1. Start with a story. One way to start the proposal is with a story or a brief description of the event. ...
  2. Set clear goals. Next, it's helpful to set clear goals and list these goals within the proposal. ...
  3. Name your team. ...
  4. Communicate your expertise. ...
  5. List your price. ...
  6. Use an appealing design.
Oct 21, 2021

What is a good sentence for participation? ›

The caregivers received no financial compensation for their participation.

How do you encourage participants to ask questions? ›

Here are some steps you can take to encourage employees to be more inquisitive.
  1. Lead by example. ...
  2. Focus on initiative and not just on the question. ...
  3. Make sure you listen to what's being asked. ...
  4. Time and practice are the key.

What is an example of a thank you letter after an event? ›

An example of a great thank you letter

Dear [firstname], We wanted to drop you a quick line to sincerely thank you for attending our event. We hope you enjoyed the experience and we'd be incredibly grateful for any feedback you might have for us.

How do you write a professional appreciation email? ›

Dear [employee name], [We'd/I'd] like to express thanks for your hard work, and dedication in [closing a deal/gaining new clients/making a vital contribution]. Your skill and professionalism in everyday work, and this achievement in particular, are much appreciated by [your company name].

How do you write a professional thank you email to team members? ›

Dear team members, I would like to inform you that the [ project name ] we worked on was a huge success. I would like to sincerely thank you all for the hard work and diligence self-motivation, without which it would not have been possible. The success of this project has given us a competitive edge in the market.


1. GetResponse Tutorial for Beginners 2023 (+10% Lifetime Discount)
(Metics Media)
2. Terms and Privacy Policy Requirements for Event Websites
(The Events Calendar)
3. Can Businesses Be Funny? (with Tim Washer)
4. How to Create Persuasive Landing Pages That Grow Your Email List FAST
(John Chow dot Com)
5. Scaling Your Business While Meeting Owners’ and Guests’ Expectations | Virtual Event
6. Digital trends for 2022
(Charity Digital)
Top Articles
Latest Posts
Article information

Author: Merrill Bechtelar CPA

Last Updated: 15/05/2023

Views: 5773

Rating: 5 / 5 (50 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Merrill Bechtelar CPA

Birthday: 1996-05-19

Address: Apt. 114 873 White Lodge, Libbyfurt, CA 93006

Phone: +5983010455207

Job: Legacy Representative

Hobby: Blacksmithing, Urban exploration, Sudoku, Slacklining, Creative writing, Community, Letterboxing

Introduction: My name is Merrill Bechtelar CPA, I am a clean, agreeable, glorious, magnificent, witty, enchanting, comfortable person who loves writing and wants to share my knowledge and understanding with you.