6 Event Emails That Will Fill Your Seats (Virtual Or Physical) In 2022 And Beyond - ActiveCampaign (2023)

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"Put me like maybe.""I need to check my calendar.""I don't know, I'll let you know."Classic responses to an invitation to an event.FrustratingResponder.Nothing spoils the excitement of an exciting event like a lack of attendees. When you attract people, hosting events can make your business stand out.

• Number of companies that organize more than 20 events per yearincreased by 17%from 2017 to 2018
• 84% of event attendeesthey say they have a more positive opinion of the company after the event.
• 70% of users become regular customersafter an experiential marketing event
• 30% of attendees look for upcoming eventsafter watching a live event

Sounds good! Now it's just calling people.The biggest challenge is increasing event registration.Then you need a rock event email (actually several). Here's what you need to know to get those RSVPs:

• How many event emails should you send? (It's all about order)
• 6 example event emails that will get you excited to hit send and people excited to attend.
• Event Email Tips to Increase Attendance - Guaranteed

Get ready to see your engagement rate skyrocket.

What kind of event emails should you send?

What event emails get people to drop by? These are the types of emails to send before and after the event:

1. First invitation to the event.: Invite your contacts to your event (Bonus: Ask to Share)
2. RSVP confirmation: Automatically send this to contacts once they confirm your vacancy. Give them all the details they need to prepare.
3. Reminder email for inactive contacts: Remember the people who received your original invitation but didn't respond
4. RSVP event information reminder: Remind people the event is coming up (or talk to them later).
5. Event follow-up email: Thank you for your participation! And find out if they liked it. Get testimonials and learn how to improve future events

How often you send emails depends on the event you're hosting, how many people are invited, and your business in general. Still, here are some ideas popular event planning company EventBrite brought to their business.annual event email benchmark report:

• Tuesdays and Wednesdays are the most popular email days for events in the UK and US respectively.
• Among the different event email categories (such as festivals, sports, and courses), Wednesday is the most popular day to send business event emails.

There will be many emails. The easiest way to not waste too much time sending emails is through automation. This is what event email automation might look like to you.

This automated event email sequence shows a first event email 1 week before, a reminder 1 day before, and a last email on the day of Each email is triggered on specific dates.

You can use automation to start sending emails. Then keep people in specific automations when…

• Ignore emails completely
• Open but don't click
• Open, click, but don't respond
• Stand up to RSVP

Automate your event emails and focus on organizing the rest of the event. Now check out these 6 event email examples (from companies that send the best event marketing emails).

6 examples of event emails that trigger a flood of responses

1. First event email– Use prova social (como Shillington Education)
2. First event email– Solve a burning problem (such as Listrak)
3. First event email– Make your odds too good to ignore (like Sumo)
4. Reminder email does not open– create urgency (like Circle Co.)
5. RSVP event information reminder– Use specific images (like Apple)
6. Event follow-up email– Make your tracking interactive (like Marketing United)

1. Use social proof to increase engagement (like Shillington Education)

(Those ones:Very good emails)

in your book Influence: The Psychology of Persuasion, noted psychology professor Robert Cialdini lists social proof as one of his 6 core principles of persuasion.

What is social proof? Keep reading.

People choose to do things because other people are doing the same thing. Cialdini writes, "We seem to assume that if lots of people are doing the same thing, they must know something we don't."

An email invitation to an event, like this one from Shillington Education, uses the testimony of a previous attendee to point you in the right direction.

• Click on the call to action
• Sign up for the event

Adding an image to the testimonial makes it more credible.

2. Solve an urgent problem (such as Listrak)

(Those ones:very good email)

"Struggling to monetize your advertising efforts on Facebook, Instagram, Twitter, YouTube or Google?"

"Do you spend a lot of time managing files across platforms?"

To ask- Why do people:

• To buy things
• subscribe emails
• read content
• visit events

ResponderThey want to solve their problems. This webinar invitation email asks questions to identify customer issues. It then shows in detail how the event will resolve them. (Bonus: You can see the instructors who will help you, which adds credibility.)

3. Make your odds too good to ignore (like sumo)

"Do you want to increase your ecommerce sales by 50%?"Who would say “no” to so much money? This sumo email headline and text offers an obvious value proposition:Two strategies to increase your sales by 50%. What you take away from the event is very clear. Why is this copy so effective?Pay. They draw attention and give credibility.

4. Create urgency to persuade non-openers (like Circles Co.).

People love to save money and hate to miss opportunities to save money. Alert of possible price increaseOnlyenough to start a fire among people who didn't use the initial invitation email. The psychology behind this is called Theloss aversion. People want to avoid losing things (and you can take advantage of that). If you make your customer feel that they will lose something if they don't act, that's loss aversion. If you find an offer slipping your mind, people are more likely to act in a hurry. What you cannot afford in this case is the lower ticket price.

5. Talk to people, not about people (like Apple)

I will mention two specific words in this email. Can you guess what they are?OfYthey are. That's why these words are important. "You" is the most powerful word in the English language. People care more about themselves. Brian Clarke, founder of Copyblogger, talks about the power of "you" inthis post. The word “you” makes your writing personal. It puts the focus where it should be (on the customer). As he said, at the end of the day you care more about yourself.

6. Make your tracking interactive (like Marketing United)

This email covers 3 really important parts of an event follow-up email:

• Gracias
• feedback request
• summary

First, you can never go wrong with one.Gracias. You came to your event and it's not easy to attract people. Thank those who do, and you'll likely see some returning attendees at your next event. In second place,to receive message back. If not, how do you know if people liked your event? How are you going to do better?80% of ratingscome from follow-up emails asking shoppers to review their purchasessummary. Depending on the type of event you are organizing (webinar vs face-to-face, or meeting vs networking), people may not be able to take notes. So remind them of that. This email does that with the video. Did you know that video email marketing increases conversions? Click-through rates are increasing200 to 300 percent.

Very fast! 3 Tips for Creating Event Email Copy That Won't Leave People Scratching Their Heads

How would you respond to an email from such an event?

It's a little wordy, don't you think...?

I don't know about you butMilitarywill not occur due to this email. What's wrong with this email copy for the event?("Anything" doesn't count as an answer.)How about…

• You don't know who sent it.
• What kind of event is this anyway?
• Does not inform how to participate (time, place, where are you?)
• He doesn't even ask you to come - "if you want" is not an invitation
• There are no images or visual content.
• have no ideaWhyit's worth being there. Who is with you? What are you learning?

Like any other email, you should make it worth reading. A documentary about the color gray is more interesting than this email. Never fear, your event will have all the attendees you want if you follow 3 surefire tips to make your event email great.

1. make it personal
2. Destroy this subject line
3. Butimportantdata information

A personalized email messageincreases transaction feesup to six times moreas a generic message. HeAboutit's your first impression. The objective ofAboutis to get people to open the email, and the best way to do that is to pique their curiosity.

Do you feel stuck on the subject line? try ourSubject line generator tool.

People need to know every detail about the trip and the reasons why they can't miss it. To giverelevant informationthis will help them to attend your event.

Final tips for increasing event registrations

Congratulations! You have everything you need to send an event email. At least that's what I thought... Here are some final tips to give your event email an even better chance of converting.

1. Offer an early bird discount. 64% of event planners think early bird discounts are the right thing to dobest promotional eventfor an event, according to a report by BizBash and Eventbrite.
2. Introduce your speakers. Provide short profiles and photos of the people who will be attending your event.
3. Use testimonials from past participants. According toSpiegel Research Center, 95% of shoppers read online reviews before making a purchase.

So one last thing: am I invited? It's a joke!